Title |
Rate Payer Attitudes to Apollo Bay Harbour Precinct Redevelopment |
Category |
Local council / social research |
Client |
Colac Otway Shire |
Research objective |
To provide a reliable measure of the level of community support for the Apollo Bay Master Plan. |
Research approach |
300 x 20 minute CATI interviews with rate payers who owned properties in the Apollo Bay and surrounding area. The fieldwork was conducted in July 2011 |
Key findings |
While somewhat controversial, the research showed that a majority of ratepayers that owned properties in the Apollo Bay area supported all components of the Master Plan except a privately owned boutique hotel and health and wellbeing centre (where support or opposition was evenly divided). Within this context, we concluded that a majority of ratepayers supported the Apollo Bay Harbour precinct Master plan as a whole and the associated planning scheme amendment process.
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