Case Study 2

Case Study 2 Title Stakeholder research in HPV vaccine market Category Healthcare Client CSL BIOTHERAPIES Research objective  To determine the preference of four stakeholder groups when given a choice of  Human Papillomavirus (HPV) vaccines Research approach  A mix of qualitative and quantitative research techniques were used with the four stakeholder groups as follows: Specialists: 47 structured online interviews with gynaeoncologists, OBGYNs, and sexual … Continue reading Case Study 2