Healthcare and Pharmaceuticals

Healthcare and Pharmaceuticals

Healthcare and pharmaceuticals - a core strength: Vawser and Associates has significant experience and expertise in the healthcare and pharmaceuticals sector servicing a range of Australian and overseas clients. Healthcare and pharmaceutical research is a large part of our business and is a core strength of the organisation.

Decision making and prescribing behaviour: Through to use of a full range of qualitative and quantitative research techniques (including online), much of our healthcare research involves exploring and understanding the attitudes, behaviours and perceptions of decision makers, decision making processes and associated drivers of prescribing behaviour. Typical research and strategy work we undertake in this sector includes:

  • Pre launch market assessments
  • New product / new market evaluations
  • Usage and attitude studies
  • Communications positioning, development and testing
  • Tactics and strategy development
  • Risk minimisatisation assessments
  • Pricing and price modelling
  • Customer satisfaction
  • Key opinion leader / stakeholder research
  • Market intelligence
  • Desk research

Wide range of audiences and indications: Utilising a full range of qualitative and quantitative research techniques, we conduct research with a wide range of healthcare and pharmaceutical target audiences across a wide range of indications and topics.