Case Study 4

Case Study 4

Title Rate Payer Attitudes to Apollo Bay Harbour Precinct Redevelopment
Category Local council / social research
Client Colac Otway Shire
Research objective  To provide a reliable measure of the level of community support for the Apollo Bay Master Plan.
Research approach 300 x 20 minute CATI interviews with rate payers who owned properties in the Apollo Bay and surrounding area. The fieldwork was conducted in July 2011
Key findings While somewhat controversial, the research showed that a majority of ratepayers that owned properties in the Apollo Bay area supported all components of the Master Plan except a privately owned boutique hotel and health and wellbeing centre (where support or opposition was evenly divided). Within this context, we concluded that a majority of ratepayers supported the Apollo Bay Harbour precinct Master plan as a whole and the associated planning scheme amendment process.